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    Social Media Professional

    30 Students Enrolled
    30 Students Enrolled

    Additional information

    Hours: 180
    Duration: 3 months

    Language: English

    Data sheet

    Certification included

    To request more information, you can contact us via online chat, our website contact form, or toll free at 1-855-201-6910.

    Online courses are accessible 24/7/365 and self-paced, allowing you to progress at your own pace on your own schedule. They can be taken from anywhere in the world from the comfort of your own home. Classroom courses have a set schedule of the days and times the courses will be held, and you must attend during those specific times.

    Find out if online learning is right for you by contacting our team of registration advisers. Our team is available to answer any of your questions about taking an online course before you commit to enrolling. We will walk you through what to expect to ensure you are making the right decision. You can contact a registration adviser today via online chat, our website contact form, or toll free at 1-855-201-6910.

    No, you are not required to have a diploma or higher education degree to enroll in an online course. However, some occupations may require minimum educational thresholds for employment or certification. For more information on your desired career requirements, please contact us via online chat, our website contact form, or toll free at 1-855-201-6910.

    To take an online course, you will need to have access to an internet connection and an internet ready device such as a laptop, PC, or tablet. For course specific requirements, please visit the course page or contact a registration adviser today.

    Our courses are developed with multiple formats including text, audio, video, and interactivity. Our courses also include multiple resources and tools which can include flashcards, games, activities, and more.

    No, you can take the online courses from anywhere in the world.

    We participate in several financial assistance options including third party funding, both military and non-military. To request more information on the financial assistance options available and check your eligibility, contact us via online chat, our website contact form, or toll free at 1-855-201-6910.

    Duration is the amount of time you will receive access to your course. Durations vary by course and range between 1 month and 12 months. If you complete your course before your duration ends you will continue to have access to your course until the duration period ends.

    Many of our career training programs include certification vouchers. This means that at the successful completion of your course, at no additional charge, you will receive an exam voucher for the corresponding industry certification. This voucher will allow you to register and sit for the appropriate certification exam to obtain your industry credential.

    Our online courses are open enrollment, so you can start immediately. If you are using any third-party funding to cover your course tuition, your start date may be a future date determined by your funding program.

    Once enrolled, you will be assigned a client adviser who will provide you with customer and technical support. Your client adviser will supply you with your course access information, any needed materials, and be available to answer any questions you have during your training experience. They will regularly check-in with you to monitor your progress and assist you with staying on track. You will also be assigned to a course mentor who will provide curriculum support throughout your training. Your mentor is available to answer any questions you have on your course curriculum, will monitor your progress and understanding of the curriculum, and may give assignments or quizzes.

    If you experience any trouble accessing your course including technical issues or lost login credentials, please contact your client adviser at helpdesk@worldeducation.net.

    We strive to provide a fully online experience for students however some of our training courses include physical materials or equipment. Courses that have materials shipped directly to students will be shipped within 7 business days of registration. Some training courses have material for different sections and these courses may require multiple shipments as you completed stages of your course.

    Our goal for students is to successfully complete their training course and achieve their career goals. We understand that extenuating circumstances can interfere with your ability to complete your course in the duration given. Because of this we have free or low-cost extensions available for our courses upon request. To discuss or request an extension please contact your client adviser at helpdesk@worldeducation.net.

    Upon successful completion of your course and fulfillment of any outstanding financial obligations, you will receive your certificate of completion. Certificates are provided to you within 30 days of completion. Your certificate will validate the training course you completed with a stamp of completion.

    Students that successfully complete our career training programs are assigned a career development adviser who will coordinate placement at a local externship or hands on opportunity. These opportunities are optional and may vary based on availability and occupation. Your career development adviser will also provide job search services such as: resume building, mock interviews, job opportunity resources, and more. Our professional enrichment courses do not come with a career adviser or career services.

    Program Description

    Social media is now a necessary part of any organization's marketing, sales, recruiting, or public relations initiatives. Organizations that use social media effectively create long-term brand advocates from social media followers; while others spend their time in crisis management. This program includes four topic areas, marketing and PR, branding yourself with social media, social media marketing, and WordPress. With these areas we will take the latest social media tools, marketing trends and apply them to real-life examples in your business to equal success. In our course you'll build your skills in each lesson and master cost-effective marketing strategies. We will look deep into newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram. From Facebook to Pinterest to video sharing, this class will teach you the techniques and ideas that are practical, easy, and effective for your brand. Networking and social media is a business tool that needs to be utilized, but do you know how to properly use it to fit your brand? We will teach you to choose today’s best social media tools for your personal goals, and how to leverage new platforms like Pinterest and Google+, build a personal brand campaign and measure the success of your social media branding. With all of these tools you will be ready for success!

    Learning Objectives

    Upon completion of this course, students will be proficient in: • Understanding markets on the web and how best to reach them • Mobile markets • Tips and tricks on using WordPress for blogging and marketing

    Courses Included

    • Marketing & PR
    • Brand Yourself with Social Media
    • WordPress
    • Mobile Marketing
    • Digital Marketing Strategy
    • Social Media Marketing


    Module 1: Marketing & PR • How the Web Has Changed the Rules of Marketing/PR and Web-based Communications to Reach Your Buyers Directly Marketing & PR Module 2 • Action Plan for Harnessing the Power of the New Rules Marketing & PR Module 3 • Social Networking and Web Content for Marketing Marketing & PR Module 4 • New Rules for Reaching the Media and Search Engine Marketing Module 2: Brand Yourself with Social Media • Why Self-Promotion is Important for your Brand and Building your Network Brand Yourself with Social Media Module 2 • Social Media Networks and Useful Tools Brand Yourself with Social Media Module 3 • Using Google For Your Brand and Launching Your Brand Brand Yourself with Social Media Module 4 • How to Properly Promote Your Brand and Using What You Have Learned Module 3: Social Media Marketing • An Introduction to Social Media Social Media Marketing Module 2 • Meet the Social Media Networks Social Media Marketing Module 3 • Blogs and Other Networks Worth Using Social Media Marketing Module 4 • Taking Action and Using What You Have Learned Module 4: Digital Marketing • Explain the importance of creating a digital marketing strategy in meeting organizational marketing goals • Discuss the differences between an integrated and non-integrated digital marketing strategy • Describe the five stages of a digital marketing strategy (Research, Plan, Execute, Measure, Analyze and Adjust) • Explain how digital marketing elements can address strategic needs • Describe the customer journey and how it applies to digital marketing • Explore the use of a digital SWOT in assessing marketing efforts • Explain the use of SMART goals in the planning stage • -Describe the use of the Plan, Do, Check, Act model in digital marketing • Explain how lessons learned are integrated into digital marketing • Describe the key ethical and legal issues in digital marketing • Discuss best practices in fashioning a digital marketing strategy Module 5: Mobile Marketing • Define mobile marketing and explain its benefits • Identify the major types of mobile devices and describe how they are used • Explain the differences among the marketing efforts of large, medium-sized, and small businesses • Consider the purposes of mobile marketing regulations • Examine the key policies, guidelines, and/or organizations in the mobile marketing industry • Identify various methods for locating mobile users • Distinguish mobile-dedicated websites from responsive design websites • Describe the various types of mobile advertisements • Explain how loyalty programs and mobile coupons can enhance mobile marketing efforts • Discuss the benefits of location-based services • Consider how to choose the right mix of mobile marketing channels • Define key metric categories and explain the use of channel-specific metrics Module 6: WordPress • Recognize the basics of setting up a WordPress.com or WordPress.org site • Define ways to customize pages with pictures, images, and videos • List some features of widgets, themes, and plugins • Recognize tips for successful site management and ways to make your site social



    This program does not require any prerequisites.


    • All materials accessed online, and are included in course

    Technical Requirements

    All required reference materials are provided with this program. Technical requirements: Internet Connection • Broadband or High-Speed (DSL, Cable, Wireless) Hardware Requirements • Processor - 2GHz Processor or Higher • Memory - 1 GB RAM Minimum Recommended Software Requirements • Operating Systems - Windows 7, 8 or 10; Mac OS x 10 or higher • Internet Browsers - Google Chrome is highly recommended • Cookies MUST be enabled • Pop-ups MUST be allowed (Pop-up Blocker disabled)



    • 100% Online, Self-Paced • Open Enrollment • Admissions and Student Support • Multimedia Rich and Interactive Content • Industry Certification Exam, when applicable • Hands-on Opportunity Upon Completion

    Career Services

    Students that successfully complete our career training are given a full years access to our modern day career services. With our career services, students are provided a multitude of career development tools to help launch their career quickly and successfully. These tools include:

    • Certification Exam Voucher and Registration Assistance (If Applicable)
    • Resume Building Assistance
    • Externship or Shadowing Placement
    • Career Coaching
    • Employer Skills Matching
    • And More!

    We are dedicated to serving our students on their unique career development journey. Whether you are transitioning to a new career, entering the workforce for the first time, or an experienced professional looking to climb the corporate ladder, our career services team can provide you with professional development tools applicable for any stage of your career.

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